VIEIRA, Valter Afonso. Antecedents and consequences of market orientation: A Brazilian meta-analysis and an international mega-analysis. Brazilian Administration Review, [S. l.], v. 7, n. 1, p. 40–58, 2010. DOI: 10.1590/S1807-76922010000100004. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/113. Acesso em: 7 feb. 2026.