MATOS, Celso Augusto de; VEIGA, Ricardo Teixeira. How to deal with negative publicity: The importance of consumer involvement. Brazilian Administration Review, [S. l.], v. 2, n. 1, p. 57–72, 2005. DOI: 10.1590/S1807-76922005000100005. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/16. Acesso em: 3 feb. 2026.