HILDEBRAND, Diogo Fajardo Nunes; FERNANDES, Daniel Von Der Heyde; VELOSO, Andres Rodriguez; SLONGO, Luiz Antônio. Consumer-company identification: Development and validation of a scale. Brazilian Administration Review, [S. l.], v. 7, n. 3, p. 276–293, 2010. DOI: 10.1590/S1807-76922010000300005. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/128. Acesso em: 7 feb. 2026.