BORDEAUX-REGO, Bruno; NEDWED-MACHADO, Fernanda; OLIVEIRA, Marta Olivia Rovedder de; ALVES, Denise Avancini; SLONGO, Luiz Antonio. Why caipirinha? The online via chat laddering technique CAN answer. Brazilian Administration Review, [S. l.], v. 8, n. 2, p. 150–167, 2011. DOI: 10.1590/S1807-76922011000200003. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/147. Acesso em: 7 feb. 2026.