CLARO, Danny Pimentel; CLARO, Priscila Borin de Oliveira; ZYLBERSZTAJN, Decio. Relationship marketing strategies: When buyer and supplier follow different strategies to achieve performance. Brazilian Administration Review, [S. l.], v. 2, n. 2, p. 17–34, 2005. DOI: 10.1590/S1807-76922005000200003. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/23. Acesso em: 7 feb. 2026.