MUNIZ, Karlan Muller; MARCHETTI, Renato Zancan. Brand personality dimensions in the Brazilian context. Brazilian Administration Review, [S. l.], v. 9, n. 2, p. 168–188, 2012. DOI: 10.1590/S1807-76922012000200004. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/176. Acesso em: 7 feb. 2026.