CAMPOS, Héctor Montiel; PARRA, José Pablo Nuño de la; PARELLADA, Francesc Solé. The entrepreneurial orientation-dominant logic-performance relationship in new ventures: An exploratory quantitative study. Brazilian Administration Review, [S. l.], v. 9, n. Special Is, p. 60–77, 2012. DOI: 10.1590/S1807-76922012000500005. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/199. Acesso em: 7 feb. 2026.