ALMEIDA, Stefânia Ordovás de; MAZZON, José Afonso; DHOLAKIA, Utpal; MÜLLER NETO, Hugo. Participant diversity and expressive freedom in firm-managed and customer-managed brand communities. Brazilian Administration Review, [S. l.], v. 10, n. 2, p. 195–218, 2013. DOI: 10.1590/S1807-76922013000200006. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/215. Acesso em: 7 feb. 2026.