SCARABOTO, Daiane; PEREIRA, Severino Joaquim Nunes. Rhetorical strategies of consumer activists: Reframing market offers to promote change. Brazilian Administration Review, [S. l.], v. 10, n. 4, p. 389–414, 2013. DOI: 10.1590/S1807-76922013000400003. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/226. Acesso em: 7 feb. 2026.