AMORIM, João Guilherme Barbosa de; ALMEIDA, Victor Manoel Cunha de. The effect of simultaneous sponsorship of rival football teams. Brazilian Administration Review, [S. l.], v. 12, n. 1, p. 63–87, 2015. DOI: 10.1590/1807-7692bar2015140059. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/263. Acesso em: 7 feb. 2026.