SANTINI, Fernando de Oliveira; SAMPAIO, Cláudio Hoffmann; PERIN, Marcelo Gattermann; ESPARTEL, Lelis Balestrin; LADEIRA, Wagner Junior. Moderating effects of sales promotion types. Brazilian Administration Review, [S. l.], v. 12, n. 2, p. 169–189, 2015. DOI: 10.1590/1807-7692bar2015140057. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/269. Acesso em: 7 feb. 2026.