NICOLAO, Leonardo; YORKSTON, Eric; BROCATO, Deanne; BREI, Vinicius Andrade. Improving consumer decisions: The conscious use of primes as performance enhancers. Brazilian Administration Review, [S. l.], v. 13, n. 1, p. 19–32, 2016. DOI: 10.1590/1807-7692bar2016160020. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/288. Acesso em: 7 feb. 2026.