TOLEDO, Ana Carolina; LOPES, Evandro Luiz. Effect of nostalgia on customer loyalty to brand post-merger / acquisition. Brazilian Administration Review, [S. l.], v. 13, n. 1, p. 33–55, 2016. DOI: 10.1590/1807-7692bar2016150007. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/289. Acesso em: 7 feb. 2026.