DINIZ, Fillipe; SUAREZ, Maribel Carvalho. Cultural meanings and consumers’ discourses about their brand abandonment. Brazilian Administration Review, [S. l.], v. 15, n. 1, p. e170061, 2018. DOI: 10.1590/1807-7692bar2018170061. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/342. Acesso em: 7 feb. 2026.