DEMO, Gisela; SILVA, Talita Lima da; WATANABE, Eluiza; SCUSSEL, Fernanda Bueno Cardoso. Credibility, audacity and joy: Brand personalities that connect users to social media. Brazilian Administration Review, [S. l.], v. 15, n. 4, p. e180088, 2018. DOI: 10.1590/1807-7692bar2018180088. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/362. Acesso em: 7 feb. 2026.