COELHO, Mariana Guará Rocha; AMORIM, João Guilherme Barbosa de; ALMEIDA, Victor Manoel Cunha de. Sports mega-event sponsorship: The impact of Fifa reputation and world cup image on sponsor brand equity. Brazilian Administration Review, [S. l.], v. 16, n. 1, p. e180071, 2019. DOI: 10.1590/1807-7692bar2019180071. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/366. Acesso em: 7 feb. 2026.