BENITO-SARRIÁ , Germán; VILLAR, Cristina. Business models in emerging markets. Brazilian Administration Review, [S. l.], v. 16, n. 4, p. e200013, 2020. DOI: 10.1590/1807-7692bar2019200013. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/472. Acesso em: 7 feb. 2026.