MARIUTTI, Fabiana Gondim; GIRALDI, Janaina de Moura Engracia. Country brand equity: The role of image and reputation. Brazilian Administration Review, [S. l.], v. 17, n. 3, p. e180128, 2020. DOI: 10.1590/1807-7692bar2020180128. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/494. Acesso em: 7 feb. 2026.