CARVALHO, Lucas Silvestre de; VASCONCELOS, Diogo de Siqueira Camargo; BELLI, Márcio Marcelo; GAIO, Luiz Eduardo; FONSECA, Gleison Lopes. Marketing investments and company value in developing countries. Brazilian Administration Review, [S. l.], v. 19, n. 2, p. e200077, 2022. DOI: 10.1590/1807-7692bar2022200077. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/555. Acesso em: 7 feb. 2026.