FERREIRA, Wilquer Silvano de Souza; VALE, Glaucia Maria Vasconcellos; CORRÊA, Victor Silva. Diffusion of innovation in technological platforms: The Uber case. Brazilian Administration Review, [S. l.], v. 19, n. 3, p. e210101, 2022. DOI: 10.1590/1807-7692bar2022210101. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/560. Acesso em: 6 feb. 2026.