PASSOS, Ana Paula Pereira dos; MENEGHINI, Eleandra Maria Prigol; LANA, Jeferson; GAMA, Marina Amado Bahia. Nonmarket strategy: Paths and prisms. Brazilian Administration Review, [S. l.], v. 19, n. 4, p. e220021, 2022. DOI: 10.1590/1807-7692bar2022220021. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/567. Acesso em: 7 feb. 2026.