TESSAROLO, Guilherme Lecco; AZOLIN, Luiza Gagno; LOUZADA, Luiz Cláudio. The Effect of the Positioning Strategy on the Firms’ Performance Moderated by the Product Market Competition. Brazilian Administration Review, [S. l.], v. 20, n. 4, p. e210124, 2023. DOI: 10.1590/1807-7692bar2023210124. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/620. Acesso em: 6 feb. 2026.