SILVA, Lucas Ribeiro da; ALMEIDA, Victor Manoel Cunha de. eSports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention. Brazilian Administration Review, [S. l.], v. 21, n. Supplement, p. e240138, 2025. DOI: 10.1590/1807-7692bar2024240138. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/687. Acesso em: 6 feb. 2026.