VIEIRA, Valter Afonso; DALMORO, Marlon; AGUIAR, Edvan Cruz; FERREIRA, Marcia Christina. Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities. Brazilian Administration Review, [S. l.], v. 21, n. Supplement, p. e250026, 2025. DOI: 10.1590/1807-7692bar2024250026. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/690. Acesso em: 6 feb. 2026.