FARACHE, Francisca; PERKS, Keith John; WANDERLEY, Lilian Soares Outtes; SOUSA FILHO, José Milton de. Cause related marketing: Consumers’ perceptions and benefits for profit and non-profits organisations. Brazilian Administration Review, [S. l.], v. 5, n. 3, p. 210–224, 2008. DOI: 10.1590/S1807-76922008000300004. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/75. Acesso em: 7 feb. 2026.