LOPES, Evandro Luiz; MESQUITA, Eduardo; HERRERO, Eliane. When Stock Disappears, Psychology Appears: The Moderating Effect of the Regulatory Focus on Consumer Reactions to Out-of-Stock. Brazilian Administration Review, [S. l.], v. 22, n. 3, p. e24180, 2025. DOI: 10.1590/1807-7692bar2025240180. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/718. Acesso em: 6 feb. 2026.