BENINGER , Stefanie; BARBOZA, Renata Andreoni. Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World. Brazilian Administration Review, [S. l.], v. 22, n. 3, p. e250163, 2025. DOI: 10.1590/1807-7692bar2025250163. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/721. Acesso em: 6 feb. 2026.