REIS, Joel Ferreira; PINHEIRO JUNIOR, Luiz Pereira. Institutional Theory (IT) and Diffusion of Innovation (DOI): A Theoretical Approach on Artificial Intelligence (AI). Brazilian Administration Review, [S. l.], v. 22, n. 4, p. e250060, 2025. DOI: 10.1590/1807-7692bar2025250060. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/725. Acesso em: 6 feb. 2026.