RIBEIRO, Lucas Galli; PEREIRA, Leydiana de Sousa; BAIÃO, Natália Macedo; OLIVEIRA, Larissa Vasconcelos de; CAVALCANTI, André Marques. From Theory to Practice: Understanding Value-Creation in Service Companies. Brazilian Administration Review, [S. l.], v. 22, n. 4, p. e250036, 2025. DOI: 10.1590/1807-7692bar2025250036. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/731. Acesso em: 6 feb. 2026.