BARCELLOS, Marcia Dutra de; AGUIAR, Luís Kluwe; FERREIRA, Gabriela Cardozo; VIEIRA, Luciana Marques. Willingness to try innovative food products: A comparison between British and Brazilian consumers. Brazilian Administration Review, [S. l.], v. 6, n. 1, p. 50–61, 2008. DOI: 10.1590/S1807-76922009000100005. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/88. Acesso em: 7 feb. 2026.