CRESCITELLI, Edson; FIGUEIREDO, Júlio Bastos. Brand equity evolution: A system dynamics model. Brazilian Administration Review, [S. l.], v. 6, n. 2, p. 101–117, 2009. DOI: 10.1590/S1807-76922009000200003. Disponível em: https://bar.anpad.org.br/index.php/bar/article/view/92. Acesso em: 7 feb. 2026.