Barcellos, Marcia Dutra de, Luís Kluwe Aguiar, Gabriela Cardozo Ferreira, and Luciana Marques Vieira. 2008. “Willingness to Try Innovative Food Products: A Comparison Between British and Brazilian Consumers”. Brazilian Administration Review 6 (1), 50-61. https://doi.org/10.1590/S1807-76922009000100005.