Bordeaux-Rego, B., Nedwed-Machado, F., Oliveira, M. O. R. de, Alves, D. A. and Slongo, L. A. (2011) “Why caipirinha? The online via chat laddering technique CAN answer”, Brazilian Administration Review, 8(2), pp. 150-167. doi: 10.1590/S1807-76922011000200003.