Claro, Danny Pimentel, Priscila Borin de Oliveira Claro, and Decio Zylbersztajn. “Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance”. Brazilian Administration Review 2, no. 2 (December 1, 2005): 17-34. Accessed May 2, 2024. https://bar.anpad.org.br/index.php/bar/article/view/23.