Beninger , Stefanie, and Renata Andreoni Barboza. “Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World”. Brazilian Administration Review 22, no. 3 (September 3, 2025): e250163. Accessed December 6, 2025. https://bar.anpad.org.br/index.php/bar/article/view/721.