Farache, Francisca, Keith John Perks, Lilian Soares Outtes Wanderley, and José Milton de Sousa Filho. “Cause Related Marketing: Consumers’ Perceptions and Benefits for Profit and Non-Profits Organisations”. Brazilian Administration Review 5, no. 3 (July 28, 2008): 210-224. Accessed January 18, 2022. https://bar.anpad.org.br/index.php/bar/article/view/75.