https://bar.anpad.org.br/index.php/bar <h2><strong>BAR&nbsp;-&nbsp;Brazilian Administration Review</strong></h2> <p>BAR is a scholarly journal on business and public administration published quarterly since 2004 by <a href="https://anpad.org.br/en/publishing/" target="_blank" rel="noopener">ANPAD</a> (Brazilian Academy of Management). BAR is a fully open-access online journal that is a member and abides by the principles of <a href="https://publicationethics.org/members/bar-brazilian-administration-review">COPE</a> – Committee on Publication Ethics for scholarly publication. BAR is available in most indexing services, including <a href="https://www.scopus.com/sourceid/19600157006">Scopus</a> and <a href="https://www.scielo.br/j/bar/">Scielo</a>.</p> <p>BAR’s mission is to advance scholarly knowledge on management and organizational theories so as to assist business and public administration worldwide by means of the global dissemination of conceptual and empirical studies developed in Brazil and other countries.</p> <p>The journal publishes conceptual and empirical studies within the broad interests of business and public administration. Theoretical and methodological perspectives are welcome as long as they are insightful also for practice. BAR documents should not focus on a particular country/region and must convey theoretical, methodological, and applied advancements to the frontiers of scholarly knowledge on a global scale. BAR’s editorial scope does not include teaching cases or purely applied practitioner-oriented material.</p> <p>BAR's target audience is the global scholarly community in all interests of business and public administration.<br><br></p> <p><a class="btn btn-primary read-more" href="https://bar.anpad.org.br/index.php/bar/submission" target="_blank" rel="noopener">Guide to authors</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <hr> <p><a title="SCImago Journal &amp; Country Rank" href="https://www.scimagojr.com/journalsearch.php?q=19600157006&amp;tip=sid&amp;exact=no"><img src="https://www.scimagojr.com/journal_img.php?id=19600157006" alt="SCImago Journal &amp; Country Rank" border="0"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p><a href="https://www.scopus.com/sourceid/19600157006" target="_blank" rel="noopener"><strong>CiteScore</strong></a> (2023): 1.8</p> <p><a href="https://www.scimagojr.com/journalsearch.php?q=19600157006&amp;tip=sid&amp;clean=0" target="_blank" rel="noopener"><strong>H-Index</strong></a> (2023): 21.</p> <p>&nbsp;</p> <hr> <table width="698"> <tbody> <tr> <td width="274"> <p><strong>Evolution Indicators</strong></p> </td> </tr> </tbody> </table> <p><img src="/public/site/images/bar/Gráfico_site_14_JAN_20251.jpg" width="735" height="444"></p> <p>&nbsp;</p> <hr> <p>&nbsp;</p> ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração en-US Brazilian Administration Review 1807-7692 https://bar.anpad.org.br/index.php/bar/article/view/686 <p><strong>Objective:</strong> besides free access to online games that adopt the free-to-play business model, players may purchase items to customize the game’s appearance in a consumer-to-consumer (C2C) marketplace. However, the aesthetic value of the virtual items has yet to receive attention in the literature. For this type of game, this study examines a conceptual model of user participation in purchasing virtual goods, testing the relationships between perceived value dimensions (aesthetic, functional, and economic), continued usage intention, and word-of-mouth (WOM) recommendation, with attitude as a mediating factor. <strong>Methods:</strong> a survey sample of 157 Brazilian users was analyzed with structural equation modeling.<strong> Results:</strong> the three types of perceived value were supported as antecedents of attitude, which mediates the relationships between perceived value and the consequent intentions of reuse and WOM recommendation. The model’s overall fit index is 64.61%, and its explanatory power is 44% for continued use intention and 64% for WOM recommendation. <strong>Conclusions:</strong> this study advances the understanding of the dynamics of C2C markets for virtual goods through an empirical analysis of the antecedents of loyalty, including the aesthetic dimension of perceived value. The findings indicate where the platforms can improve, for example, reinforcing the aesthetic value of virtual goods to promote connections with and among users, thus increasing continued use and WOM recommendation.</p> Francis Barros Ricardo Teixeira Veiga Luiz Rodrigo Cunha Moura André Torres Urdan Celso Augusto de Matos Copyright (c) https://creativecommons.org/licenses/by/4.0/deed.pt_BR 2025-01-13 2025-01-13 21 Supplement e240131 e240131 10.1590/1807-7692bar2024240131 https://bar.anpad.org.br/index.php/bar/article/view/684 <p>This interview with Alex ‘Sandy’ Pentland, one of the most distinguished researchers in computational social science, Senior Research Fellow at Stanford Institute for Human- Centered Artificial Intelligence, and Toshiba Professor of Media Arts &amp; Science at the Massachusetts Institute of Technology (MIT), offers insights into his academic journey, research career, and impactful publications. The conversation reflects on essential milestones that shaped Alex Pentland’s career, exploring the influence of his experiences as a young student and the importance of an intellectually stimulating environment in fostering academic growth. He also shares insights into following technological trends, focusing on publications addressing real-world problems, and managing a robust and impactful research lab (Human Dynamics) at MIT. This interview provides an in-depth view of his experiences and insights, offering guidance and inspiration for students and scholars</p> Alex Pentland Vinicius Brei Alina Flores Copyright (c) https://creativecommons.org/licenses/by/4.0/deed.pt_BR 2024-12-23 2024-12-23 21 Supplement e240277 e240277 10.1590/1807-7692bar2024240227