Brazilian Administration Review

Nonmarket strategy: Paths and prisms

Ana Paula Pereira dos Passos — 2022-09-05

Objective: our study verifies the panorama of scientific publications on nonmarket strategy (NMS) in the management area. We analyze the theoretical perspectives, nonmarket actions, and empirical contexts of the publications. Method: the research includes 10 databases, which resulted in 19,685 papers. We used alignment, duplication, and qualification filters, leaving 144 studies from the best journals in the world, according to the Academic Journal Guide (ABS). Results: we observed the predominance of a single theoretical perspective per publication; there were few that applied more than one theory concomitantly. These publications explore different nonmarket actions, such as lobbying, political donations, advocacy, and philanthropy, with 58% considering the context of developed countries, 26% of emerging countries, and 16% depicting more than one country with different levels of development. Conclusions: we perceive inconsistencies between recurrent calls in the field and empirical studies carried out, highlighting the lack of interaction of market strategies and NMSs and exploration of the relationships between corporate political activity (CPA) and corporate social responsibility (CSR). Thus, we contribute to the understanding of the evolution of NMS, through the description of the schematic model of previous research and understanding of theories, actions, and contexts studied.

Performance of subnational governments in the COVID-19 pandemic: An analysis of the public and private health services in Brazil

Marco Antonio Catussi Paschoalotto — 2022-09-21

This article analyzes the differences between public and private health services regarding infrastructure and human resources at the state (subnational) and macro-regional levels in Brazil. The research collected monthly data on inpatient beds and the number of nurses, physiotherapists, and doctors from Brazilian states for 2020. Indicators were created following quarterly changes and comparing the actions of public and private healthcare entities. Variations were analyzed using temporal graphs based on means and standard deviation. The findings suggest: (1) exponential growth in health care infrastructure and human resources led by public sector investment in the second quarter, followed by a slowdown; (2) a more significant variation in the acceleration and deceleration of the public sector response in the North of Brazil and the states of Maranhão, Rio Grande do Norte, and the Federal District; (3) the public sector was the primary response mechanism to the pandemic considering the variations throughout the year. The study concludes that the government was the leading actor in response to the COVID-19 pandemic in Brazil in 2020, pointing out that responses were uneven in the states.

Performance measurement system, organizational learning, and creativity

Anderson Betti Frare — 2022-09-19

This study aimed to analyze the effects of the diagnostic and interactive use of the performance measurement system (PMS) on organizational learning and improvisational and compositional creativity, considering the moderating effects of competitive intensity. A survey was carried out with education technology startups (EdTechs) of the Brazilian ecosystem, and the data were analyzed with structural equation modeling. The findings suggest a positive association of the use (diagnostic and interactive) of the PMS with organizational learning and of the latter with creativity (improvisational and compositional). Organizational learning mediates the relationship between PMS use and compositional creativity. In addition, the competitive intensity positively moderates the relationship between organizational learning and creativity (improvisational and compositional). The study aggregates new evidence of PMS use relative to organizational learning, extends the discussion on organizational learning to different levels of novelty in creativity (improvisational and compositional), and contributes to a flow of studies exploring the moderating role of competitive intensity. Subsidies for startup managers to conduct their activities in search of organizational learning and employee creativity are also presented.