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Exploring the Adoption of Intraorganizational Coopetition in Competitive Environments: Implications for the Banking Sector

Rafaela Nascimento Bühler, Darci de Borba

e230103

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Abstract:

Objective: this article investigates the dynamics of intraorganizational coopetition within a Brazilian public bank, examining how competition, cooperation, and coopetition coexist within the same institution. Methods and Results: through a qualitative deductive approach using a case study method, it was found that collaborative practices among branches and superintendencies validate the propositions that competition, cooperation, and coopetition can...