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From Theory to Practice: Understanding Value-Creation in Service Companies

Lucas Galli Ribeiro, Leydiana de Sousa Pereira, Natália Macedo Baião, Larissa Vasconcelos de Oliveira, André Marques Cavalcanti

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Abstract:

Objective: existing literature is fragmented and fails to provide a holistic and comprehensive understanding of how value is created, particularly in the face of contemporary challenges and within the service sector. This article aims to offer a structured overview of current literature and facilitate a theoretical understanding of value creation. Methods: adopting a multi-method approach, a systematic literature review (SLR) of 184 articles was conducted,...