Search

This interview with Alex ‘Sandy’ Pentland, one of the most distinguished researchers in computational social science, Senior Research Fellow at Stanford Institute for Human- Centered Artificial Intelligence, and Toshiba Professor of Media Arts & Science at the Massachusetts Institute of Technology (MIT), offers insights into his academic journey, research career, and impactful publications. The conversation reflects on essential milestones that shaped Alex Pentland’s career, exploring...

Pursuing an academic career in operations and supply chain management presents many challenges, notably establishing a trajectory of impactful and original research. This interview features a compelling conversation between Professor Barbara Flynn, a distinguished scholar in the field, and Professors Kenyth Freitas and Renata Andreoni. Professor Flynn reflects on her unconventional path into academia, shares critical insights into what constitutes a successful research career, and...

The academic publication landscape in marketing and management has changed greatly in the past decades. In this interview, Professor Adamantios Diamantopoulos reflects on increased competition in top journals, the rise of open-access outlets, higher methodological standards, and more complex editorial structures. Drawing on his experience as an author, reviewer, associate editor, and editor, he discusses changes in peer review, editorial roles, and the challenges of desk rejections and...

Brazilian researchers have been encouraged to internationalize their research, expanding their insertions into high impact international journals. This task in turn demands thinking outside the commonly used Eurocentric prism. How can Brazilian scholars say something that would be of interest globally and have an impact on the work done in the global North? How should the researcher from the global South deal with context in the international dialogue to avoid being perceived as the exotic...

This study aimed to propose a business model framework for Brazilian agriculture from an integrative perspective between theory and practice. To do so, Design Research was adopted from the triangulation of data, combining primary and secondary data collection, a systematic review of the literature on the business model and its main frameworks. Field research included the application of a questionnaire with 531 producers and an in-depth interview with another 30 to capture their insight...

Research on racial diversity in organizations stands at a critical juncture. While the ‘business case for diversity’ has been supported empirically over decades, the field now faces significant headwinds. Political and institutional pressures, particularly in the 
Global North, are challenging the legitimacy of Diversity, Equity and Inclusion (DEI) initiatives, creating a complex environment for scholars and practitioners alike. To navigate these tensions and explore the field’s...

The evolution of marketing thought has shifted from its initial focus on consumption and economic growth to encompass broader societal and environmental concerns. In this insightful interview, Professor Emeritus Stanley Shapiro, a pioneer in macromarketing and long-time advocate for sustainable societal provisioning systems, reflects on his academic journey, from the managerial orientation of marketing in the mid-twentieth century to his later involvement in the Canadian Conserver Society...

This interview with Dr. Stefanie Beninger, President of the Macromarketing Society and a scholar in marketing and society, explores the critical intersections of macromarketing, policy, and the rapidly evolving field of technology. Dr. Beninger shares her insights on the societal implications of marketing, drawing on her extensive research in sustainability, resilience, and the ethical considerations surrounding emerging technologies, such as commercial drones and generative artificial...