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Objective: RuPaul’s Drag Race (RPDR) has catalyzed the celebrification of drag culture and the emergence of a vibrant global fandom. Despite the growing visibility of drag performers in mainstream media and the increasing scholarly attention to RPDR, little is known about how fans engage with drag celebrities in ambivalent and performative ways, particularly in the Global South. Thus, this study addresses this gap by examining the process of drag celebrification, as shaped...