BAR - Brazilian Administration Review

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Sustainable Entrepreneurship and Digital Technologies: Challenges and Potential Aspects for Brazilian Agtechs

Leani Lauermann Koch, Graciele Tonial, Simone Sehnem, William Douglas Gomes Peres
e230125
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Abstract:

Objective: this study analyzes sustainable entrepreneurship practices in Brazilian agribusiness startups, specifically agtechs, identifying challenges and opportunities for the application of digital technologies. Methods: the qualitative research approach is based on multiple case studies. Data collection was conducted through interviews with 10 agtechs CEOs and secondary data sources. The ATLAS.ti 23 software was utilized as a resource for data...

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