Chief Editor
Rogério H. Quintella (Universidade Federal da Bahia – Salvador - Brazil)

Executive Editor
Andréa Paula Segatto-Mendes (Universidade Federal do Paraná – Curitiba - Brazil)

Editorial Advisory Board
Alberto Martinelli (Università di Milano – Milano - Italia)
Bryan Husted (Tecnológico de Monterrey – Monterrey - México)
Clóvis L. Machado-da-Silva (Universidade Federal do Paraná & Universidade...

This paper presents inductive theoretical work inspired by the empirical study of the high-tech rivals General Electric and Westinghouse. Comparative historical analysis suggests that each firm's responses to five organizational challenges have affected their chances of enjoying long-term success. In addition, the theoretical work advances two polar ideal types of organizational success and failure: the self-perpetuating and the self-destructive archetypes, respectively. These should be...

One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on brand equity concepts developed by Aaker and Joachimsthaler (2000), using the system dynamics methodology. The use of computational dynamic models aims to create new sources of information able to sensitize academics and managers alike to the dynamic implications of their brand management. As a...

Firms exhibit a wide variability in growth rates. This can be seen as another manifestation of the fact that firms are different from one another in several respects. This study investigated this variability using the variance components technique previously used to decompose the variance of financial performance. The main source of variation in growth rates, responsible for more than 40% of total variance, corresponds to individual, idiosyncratic firm aspects and not to industry, country,...

This paper is part of a large study that combines several groups of municipalities in São Paulo State that are analyzed through multivariate statistical techniques. This study is intended to indicate whether the variables per capita transfer amounts from the Municipalities Participation Fund [MPF], Product and Service Circulation Tax Quota [ICMS] and collected tributary income have different average values among the municipalities of São Paulo State that present different economic and...

Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its...