Editorial
Articles
DOI :
https://doi.org/10.1590/S1807-76922011000300002
DOI :
https://doi.org/10.1590/S1807-76922011000300003
The influence of adaptation and standardization of the marketing mix on performance: A meta-analysis
266-287
DOI :
https://doi.org/10.1590/S1807-76922011000300005