Editorial Advisory Board
Arch Woodside (Boston College, USA)
Bryan Husted (York University, Canada, and ITESM, Mexico)
Jay Barney (University of Utah, USA)
Pervez Ghauri (King´s College London, UK)
Rogério H. Quintella (Federal University of Bahia, Brazil)
S. Tamer Cavusgil (Georgia State University, USA)
Sergio Lazzarini (Insper Institute of Education and Research, Brazil)
Tomas de Aquino Guimarães (University of Brasilia, Brazil)

BAR’s editorial team truly appreciates the voluntary work of researchers who offer their experience and knowledge as a service to the journal, contributing to a publication that consists of the highest quality articles.

During the evaluation process for articles submitted to the journal, the Editor-in-Chief counts upon the support of the Editorial Board, a multi-institutional group comprised by well-known specialists from the national and international academic communities. They...

The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commercial logic, has rendered the topic even more relevant. Creativity is frequently associated with the existence of flexible organizational structures and organizational cultures that favor autonomy and freedom of action. However, organizations commonly impose limits on the actions of creative professionals because of the timescales,...

The purpose of this paper is to introduce a reflective and critical rhetorical framework capable of replacing traditional approaches to change management and its education. This framework conceptualises managing change as the Mindful Mobilising of Maps, Masks and Mirrors and provides a comprehensive integration of the processual, practice and critical academic literature on change management. It adopts a drama-tic approach, combining dramaturgical and pragmatic approaches to organisations...

Interorganizational agreements and cooperative business networks became an important strategy for companies facing competitive disadvantages. Specially small and medium firms adopted collaborative network models as a way to overcome common problems. Over 1,000 small-firm networks (SFNs) are estimated to have been created in Brazil since the year 2000. This study aimed to propose a SFNs life cycle model, applying it to a sample of twenty-eight SFNs established in two regions of southern...

The present study investigated the impact of team identification and team-sponsor fit on the sponsor's brand equity. The study's main theoretical references are (a) the Social Identity Theory (Tajfel & Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Network Theories (Collins & Loftus, 1975), both about the functioning of the human memory; and (d) customer-based brand equity (Keller, 1993). Research was conducted in Porto Alegre, RS, a Brazilian city...

Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a...

The demand for improved environmental practices inside firms has increased around the world. However, in the process of implementation of environmental management, policy may be decoupled from practice, generating doubts about its effectiveness. This study investigates an overlooked middle step in the environmental management process, analyzing the strength of the main environmental drivers in improving environmental practices inside firms. We developed a set of hypotheses about the...