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Vol. 12 No. 1 (2015): Jan/Mar - 2015
Editorial
Editorial
Jorge Carneiro, Salomão Alencar de Farias
1-3
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015150009
Editorial information
Contributors
Articles
Bounded creativity: Understanding the restrictions on creative work in advertising agencies
Alexandre Anderson Romeiro, Thomaz Wood Jr.
1-21
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140007
An introduction to the 5M framework: Reframing change management education
Richard Badham, Vera L. Cançado, Temi Darief
22-38
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140033
The life cycle of small-firm networks: An evaluation of Brazilian business network
Douglas Wegner, Rejane Maria Alievi, Heron Sérgio Moreira Begnis
39-62
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140030
The effect of simultaneous sponsorship of rival football teams
João Guilherme Barbosa de Amorim, Victor Manoel Cunha de Almeida
63-87
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140059
The effects of trust transference, mobile attributes and enjoyment on mobile trust
Cristiane Junqueira Giovannini, Jorge Brantes Ferreira, Jorge Ferreira da Silva, Daniel Brantes Ferreira
88-108
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140052
Drivers of environmental management in the Brazilian context
Patricia Calicchio Berardi, Renata Peregrino de Brito
109-128
PDF
DOI :
https://doi.org/10.1590/1807-7692bar2015140038