Published: 2020-08-03

Country brand equity: The role of image and reputation

Fabiana Gondim Mariutti, Janaina de Moura Engracia Giraldi
e180128
Abstract:

Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating ‘reputation’ into the place brand equity construct at a country level, we provide a theoretical multidimensional framework for CBE. Seventeen interviews with international researchers were undertaken for theory building. A seven-dimensional CBE framework was developed according to the interpretations of two constructs country...

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Individual and situational antecedents of counterproductive work behaviors

Lucia Barbosa de Oliveira, Valter de Assis Moreno Junior, Rodrigo Carneiro Gonçalves
e190126
Abstract:

Counterproductive work behaviors (CWB) are harmful to ­organizations and detrimental to individual and collective performance. Although CWB have been considerably explored in the last decades, few studies have tried to assess the relative influence of their predictors. In this paper, we develop and test a structural equations model to evaluate the combined effects of two personality traits (agreeableness and neuroticism) and two situational variables (perceived organizational justice and...

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Fatigue at work: Scale validation with airline pilots

Victor Rafael Rezende Celestino, Julia Sursis Nobre Ferro Bucher-Maluschke, Elaine Cristina Marqueze
e190031
Abstract:

In the organizational context, the study of occupational stress encompasses constructs of fatigue at work. Within the air transportation sector, fatigue at work is a potential issue influencing both safety and occupational stress. The objective of the present study was to perform a convergent-discriminant validity analysis of the Feeling of Fatigue scale in the area of Administration. Data from an observational cross-sectional study involving a sample of 1,066 airline pilots were analyzed...

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Gambiarra as an emergent approach in the entanglement of the organizational aesthetic and technical controversies: The samba school parade case

César Tureta, Bruno Luiz Américo
e190123
Abstract:

This paper aims to analyze the aesthetic and material/technical controversies surrounding the production of parade floats from a samba school. Starting from actor-network theory and controversy analysis, we show how actors negotiate interests that exist in carnival production project. Our findings demonstrate that the disagreements over material and aesthetic dimensions are temporarily solved by gambiarra, which is the unconventional use of technical knowledge for generating a...

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From play to political action: Prosumerism on fanvideo meme production

André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Vitor de Moura Rosa Henrique, Walber Kaíc da Silva Nunes, Italo Rogerio Correia de Santana
e190121
Abstract:

Fans are singular productive consumers. One of their typical practices is the production of fanvideos. An increasingly common trend in fanvideos is the creation of memes, a phenomenon of the modern internet related to ironic humor. This study aimed to analyze how fans, based on media texts, related to successful popular culture franchises. For this purpose, we performed an interpretive content analysis of fanvideos based on popular culture franchises posted on YouTube. Results demonstrate...

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