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There is considerable predominance in the adoption of perspectives based on characteristics in research into entrepreneurship. However, most studies describe the entrepreneur from a static or snapshot approach; very few adopt a dynamic perspective. The aim of this study is to contribute to the enhancement of knowledge concerning entrepreneurial process dynamics through an understanding of the values, characteristics and actions of the entrepreneur over time. By focusing on personal attributes, we have developed a framework that shows the importance of affective and cognitive aspects of entrepreneurs and the way that they evolve during the development of their business.
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