Published: 2012-07-02

Editorial

Jorge Carneiro
1-2

Editorial information

Abstract:

Editor-in-Chief
Jorge Carneiro (Pontifical Catholic University of Rio de Janeiro – Rio de Janeiro - Brazil)

Associate Editor
Ricardo Leal (Federal University of Rio de Janeiro – Rio de Janeiro – Brazil)

Editorial Advisory Board
Alberto Martinelli (Università di Milano – Milano - Italia)
Bryan Husted (Tecnológico de Monterrey – Monterrey - México)
Emilio Huerta (Universidad Publica de Navarra – Pamplona -...

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How consumers persuade each other: Rhetorical strategies of interpersonal influence in online communities

Daiane Scaraboto, Carlos Alberto Vargas Rossi, Diego Costa
246-267
Abstract:

Persuasive messages are central to interpersonal influence in online communities, where consumers interact mainly through text. We employed a combination of netnography and computer-mediated discourse analysis to investigate how consumers exchange information related to products and brands in an online community. We identified a set of rhetorical strategies used by community members, including setting expectations, claiming expertise, prescribing, and celebrating...

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Perceptions of equity and justice and their implications on affective organizational commitment: A confirmatory study in a teaching and research institute

Moisés Balassiano, Denise Salles
268-286
Abstract:

Studies about individuals commitment to organizations acquire renewed interest in light of the changes imposed by new organizational structures and 'boundary-less' careers. The need to identify and retain individuals who add value to the organization constitutes an increasing challenge facing human resource professionals. In this context it is necessary to establish stronger links between the individuals and the organization they work for. In this paper the effects of the perceived equity...

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Theorizing ICT and society in the Brazilian context: A multilevel, pluralistic and remixable framework

Marlei Pozzebon, Eduardo Henrique Diniz
287-307
Abstract:

In this paper we present a multilevel and pluralistic conceptual framework that is particularly useful for Brazilian researchers investigating information and communication technology (ICT) based social changes from a community/societal level of analysis. The framework is influenced by three theoretical perspectives: social shaping of technology, structurationist view of technology and contextualism. It integrates four main concepts – relevant social groups, interpretive frames,...

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Do organizational incentives spur innovation?

Henrique M. Barros, Sergio G. Lazzarini
308-328
Abstract:

To date, we have only partially begun to develop an understanding of the channels through which innovation is facilitated within organizations. Although talented individuals are pivotal to supporting knowledge accumulation and renewal, they may be more willing to contribute new ideas if they expect to reap some of the gains that these ideas generate for the firm. In considering this perspective, this paper addresses whether organizational incentives affect innovation, and considers the...

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Access to tacit knowledge by executive retention in cross-border acquisitions

John Child, Roberto Gonzalez Duarte, Betania Tanure, Suzana B. Rodrigues
329-350
Abstract:

For companies that are internationalizing through foreign acquisitions, a major consideration is likely to be access to the technical and social knowledge of the local environment that executives of the acquired companies possess. Despite the importance of this consideration, the literature has not sufficiently addressed the issues it raises. Investigations of the factors that affect the departure of executives of acquired companies have until recently tended to overlook the question of...

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Credit card risk behavior on college campuses: Evidence from Brazil

Wesley Mendes-Da-Silva, Wilson Toshiro Nakamura, Daniel Carrasqueira de Moraes
351-373
Abstract:

College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University students (n = 769) in São Paulo, Brazil's main financial center, replied to a questionnaire about their credit card use habits. Using Logit models, associations were discovered between personal characteristics and credit card use habits that involve financially risky...

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