Prof. Ricardo Limongi holds a PhD in Business Administration in the field of Marketing Strategies from EAESP/FGV. He also holds a Post-doctorate in Behavioral Economics applied to Marketing at UnB and Post-Doctorate in Machine Learning applied to Marketing at UFRGS. Adjunct Professor III at the Federal University of Goiás (UFG). Permanent Professor, and coordinator in the biennium (2020-2022), of the Graduate Program in Administration. Visiting Professor and coordinated the inter-institutional collaboration project at the University of Santiago de Chile (USACH). His topics of interest are: Applied Marketing Performance, company or consumer level, Marketing Analytics, and Machine Learning.