Determining Priority and Sustainable Strategies in Agribusiness Management using an Analytic Hierarchy Process model

Main Article Content

Najara Escarião Agripino
Kettrin Farias Bem Maracajá
André C. S. Batalhão


The aim of this study was to analyze which business sustainability factors are adopted in the strategic process of the agricultural sector using the model named Strategic Planning for Business Sustainability (PEPSE). To achieve the proposed aim, the PEPSE model was applied to the Analytic Hierarchy Process multicriteria decision tool. During the research, the farm adopted sanitary measures due to the COVID-19 pandemic, which compromised access to managers and, consequently, data collection. Based on the application of a model developed especially for the identification and formulation of sustainable strategies, the study identified how sustainability is considered in the strategic planning of an agricultural unit in Brazil and the strategies adopted to deal with environmental variables. It was possible to understand how the stakeholders influence the planning of the farm and the variables and priority strategies for the environmental positioning of the farm. Thus, the main limitation of the research was the time and the collection of information, therefore, only an analysis of the external scenario of the farm was carried out.


Download data is not yet available.

Article Details

How to Cite
Agripino, N. E., Maracajá, K. F. B., & Batalhão, A. C. S. (2023). Determining Priority and Sustainable Strategies in Agribusiness Management using an Analytic Hierarchy Process model. Brazilian Administration Review, 20(4).
Research Articles


Agudelo, M. A., Jóhannsdóttir, L., & Davídsdóttir, B. (2019). A literature review of the history and evolution of corporate social responsibility. International Journal of Corporate Social Responsibility, 4(1), 1-23.
Bartzas, G., & Komnitsas, K. (2019). An integrated multi-criteria analysis for assessing sustainability of agricultural production at regional level. Information Processing in Agriculture, 7, 223-232.
Brazil (2020). Act no. 31, from May 4, 2020. O Coordenador-Geral de Agrotóxicos e Afins no uso das suas atribuições legais resolve dar publicidade ao resumo dos registros de agrotóxicos e afins concedidos, conforme previsto no Artigo 14 do Decreto nº 4074, de 04 de janeiro de 2002. Ministério da Agricultura, Pecuária e Abastecimento. Diário Oficial da União.
Brentan, B. M., Carpitella, S., Izquierdo, J., Luvizotto, E., Jr., & Meirelles, G. (2021). District metered area design through multi-criteria and multi-objective optimization. Mathematical Methods in the Applied Sciences, 45(8), 1-18.
Carroll, A. B. (2015). Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational Dynamics, 44(2), 87-96.
Chuma, G. B., Mondo, J. M., Karume, K., Mushagalusa, G. N., & Schmitz, S. (2021). Factors driving utilization patterns of marshlands in the vicinity of South-Kivu urban agglomerations based on Rapid Assessment of Wetland Ecosystem Services (RAWES). Environmental Challenges, 5, 1-15.
Cohen, D., Nelson, S., & Rosenman, E. (2021). Reparative accumulation? Financial risk and investment across socio-environmental crises. Environment and Planning E: Nature and Space, 5(4) 2356-2382.
Coral, E. (2002). Modelo de planejamento estratégico para a sustentabilidade empresarial [Doctoral Dissertation, Universidade de Santa Catarina]. UFSC Repository
Coral, E., Rossetto, C. R., & Selig, P. M. (2003). O planejamento estratégico e a formulação de estratégias econômicas, sociais e ambientais: Uma proposta em busca da sustentabilidade Empresarial. Iberoamerican Academy of Management International Conference. São Paulo, Brazil.
Duan, S. X., Wibowo, S., & Chong, J. (2021). A multicriteria analysis approach for evaluating the performance of agriculture decision support systems for sustainable agribusiness. Mathematics, 9(8), 884.
Faria-Schützer, D. B. D., Surita, F. G., Alves, V. L. P., Bastos, R. A., Campos, C. J. G., & Turato, E. R. (2021). Seven steps for qualitative treatment in health research: The clinical-qualitative content analysis. Ciência & Saúde Coletiva, 26(1), 265-274.
Greenpeace Brazil. (2020). Brasil em chamas: Do Pantanal à Amazônia, a destruição não conhece fronteiras. Greenpeace Brasil.
Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986-1014.
Hart, S. L. (1997). Strategies for a sustainable world. Harvard Business Review, 75(1), 66-76.
Hill, M. J., Braaten, R., Veitch, S. M., Lees, B. G., & Sharma, S. (2005). Multi-criteria decision analysis in spatial decision support: The ASSESS analytic hierarchy process and the role of quantitative methods and spatially explicit analysis. Environmental Modelling & Software, 20(7), 955-976.
Ishak, A., Asfriyati, & Akmaliah, V. (2019). Analytical Hierarchy Process and PROMETHEE as decision making tool: A review. IOP Conference Series: Materials Science and Engineering. Series: Materials Science and Engineering, 505, 012085.
Lahti, T., Wincent, J., & Parida, V. (2018). A definition and theoretical review of the circular economy, value creation, and sustainable business models: Where are we now and where should research move in the future? Sustainability, 10(8), 2799.
Ministry of Agriculture and Livestock. (2023). Valor Bruto da Produção Agropecuária de 2023 é estimado em R$ 1,216 trilhão.,foi%20de%20R%24%201%2C161%20trilh%C3%A3o
Montgomery, D. R. (2018). Growing a revolution: Bringing our soil back to life. W. W. Norton & Company.
Nosratabadi, S., Mosavi, A., & Shamshirband, S. (2019). Sustainable business models: A review. Sustainability, 11(6), 1663.
Opoku, D. G. J., Perera, S., Osei-Kyei, R., & Rashidi, M. (2021). Digital twin application in the construction industry: A literature review. Journal of Building Engineering, 40, 102726.
Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.
Purvis, B., Mao, Y., & Robinson, D. (2019). Three pillars of sustainability: In search of conceptual origins. Sustainability Science, 14, 681-695.
Ruiz, A. E. T. (2021). El transitar en la investigación cualitativa: Un acercamiento a la triangulación. Revista Scientific, 6(20), 275-295.
Reinhardt, F. L. (1999). Bringing the environment down to Earth. Harvard Business Review, 77(4), 149-157.
Reuters. (2020, June 19). Investidores europeus ameaçam desinvestir no Brasil devido a desmatamento. G1.
Rose, D. D. (2008). Interventions to reduce household food insecurity: A synthesis of current concepts and approaches for Latin America. Revista de Nutrição, 21(Suppl.), 159-173.
Saaty, T. L. (1991). Método de análise hierárquica (W. da Silveira e Silva, Transl.). McGraw-Hill.
Saaty, T. L. (1994). How to make a decision: The Analytic Hierarchy Process. Interfaces, 24(6). 19-43.
Saaty, T. L., & Vargas, L. G. (2012). The seven pillars of the Analytic Hierarchy Process. In T. L. Saaty, & L. G. Vargas (Orgs.), Models, methods, concepts and applications on the Analytic Hierarchy Process (pp. 23-40). Springer.
Sari, F., Caylan, D. A., Özcan, M. M., & Özcan, M. M. (2020). A comparison of multicriteria decision analysis techniques for determining beekeeping suitability. Apidologie, 51, 481-498.
Secretaria da Agricultura e Abstecimento do Governo do Estado de São Paulo. (2010). Boas Práticas Agropecuárias: Um guia para pequenos e médios produtores do estado de São Paulo. Coordenadoria de Assistência Técnica Integral, Fundo de Expansão do Agronegócio Paulista.
Sharma, S. (2000). Managerial interpretations and organizational context as predictors of environmental strategy. Academy of Management Journal, 43(4), 681-697.
Shrivastava, P. (1995). The role of corporations in achieving ecological sustainability. Academy of Management Review, 20(4), 936-960.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339.
Söderholm, P. (2020). The green economy transition: The challenges of technological change for Sustainability. Sustainable Earth, 3(6), 2-11.
Stead, J. G. & Stead, E. (2000). Eco-enterprise strategy: Standing for Sustainability. Journal of Business Ethics, 24, 313-329.
Timans, R., Wouters, P., & Heilbron, J. (2019). Mixed methods research: What it is and what it could be. Theory and Society, 48, 193-216.
Yuan, Z., Wen, B., He, C., Zhou, J., Zhou, Z., & Xu, F. (2022). Application of multi-criteria decision-making analysis to rural spatial sustainability evaluation: A systematic review. International Journal of Environmental Research Public Health, 19(6572), 1-31.